The sampling of logos and trademarks shown here each represent the unique identity of their respective companies or organizations. The spectrum of design runs the gamut from pictographic to symbolic. In each instance, Michael Craft designed each logo according to a systematic approach.
Illustration
Michael Craft is an accomplished artist with an extensive background in painting, watercolor, airbrush and pen/pencil drawing. Michael’s work is represented in private collections in the U.S.A., Australia and South Africa.
Packaging
Packaging presents unique challenges to the designer. Eye attention must be carefully balanced with information; readability is critical, especially at a distance; color choices must be critically measured in varying environments. Michael Craft has designed packaging for a wide range of products, from medical devices and high tech to wines, beverages and food products.
Photography
Representative sampling of corporate portraiture done by Michael Craft. Michael has worked as a designer/photographer, combining his innate vision with technical expertise in photography.
